I am...
A little bit about me
I am a designer who thrives in collaborative and dynamic environments. My expertise lies in visual and interaction design, supported by a strong foundation in user research. Beyond design, I see myself as an artist at heart, driven by a deep appreciation for iteration. The ability to refine, evolve, and improve is what excites me most about this craft. There is always something to enhance and a new perspective to explore. This relentless pursuit of growth keeps me engaged, ensuring I never feel stagnant and always push forward.
My approach to design
I believe the best designs are those that connect with people on a simple and personal level and turn complex tasks into experiences that feel intuitive and familiar. To me, that is the essence of good design, and it is the standard I strive to achieve in my work.
Experience
Institute For Entrepreneurial Leadership (IFEL)
UX Designer
Consulted for 10+ early-stage entrepreneurs to improve product strategy and usability to increase lead generation and conversion by up to 25% across multiple projects
Leveraged analytics insights to redesign the IFEL website’s information architecture and improve accessibility and navigation, increasing user retention by 12% and reducing bounce rate
Introduced AI-assisted prototyping workflows using Relume to accelerate iteration cycles and improve cross-functional team collaboration
Herralink
Web Designer
Redesigned the Herralink public-facing website, streamlining the online registration process, refining visual hierarchy, and improving overall usability resulting in a 30% increase in volunteer sign-ups
Created high-fidelity prototypes in Figma and developed the live website in Framer, ensuring pixel-perfect implementation, accessibility compliance, and responsive performance across multiple breakpoints
Revamped the organization's overall visual identity, creating cohesive social media templates and campaign assets that increased visibility and engagement
Texas A&M Engineering Research Development Services
Visual Designer
Designed project proposals to communicate research objectives and outcomes, contributing to a 15% increase in external funding for ongoing engineering initiatives
Maintained and updated style guide to ensure consistent branding across multiple departments, improving design alignment and reducing content revision time by 25% through clear documentation and standardized templates
Partnered with the marketing team to design high-impact digital and print collateral, including brochures, event graphics, and campaign assets that strengthened brand visibility throughout campus
Texas A&M Tangible Embodied Interaction Lab
Undergrad UX Research Assistant
Assisted in user research for a mixed-reality storytelling system for children, applying design thinking methods from ideation through prototyping to enhance engagement, usability, and narrative immersion
Facilitated workshops with researchers and developers, synthesizing insights into usable design strategies
Texas A&M Tangible Embodied Interaction Lab
Undergrad UX Research Assistant
Assisted in user research for a mixed-reality storytelling system for children, applying design thinking methods from ideation through prototyping to enhance engagement, usability, and narrative immersion
Facilitated workshops with researchers and developers, synthesizing insights into usable design strategies
Education
Texas A&M University