I am...
A little bit about me
I am a designer who thrives in collaborative and dynamic environments. My expertise lies in visual and interaction design, supported by a strong foundation in user research. Beyond design, I see myself as an artist at heart, driven by a deep appreciation for iteration. The ability to refine, evolve, and improve is what excites me most about this craft. There is always something to enhance and a new perspective to explore. This relentless pursuit of growth keeps me engaged, ensuring I never feel stagnant and always push forward.
My approach to design
I believe the best designs are those that connect with people on a simple and personal level and turn complex tasks into experiences that feel intuitive and familiar. To me, that is the essence of good design, and it is the standard I strive to achieve in my work.
Experience
Institute For Entrepreneurial Leadership (IFEL)
UX Designer
Consulted for 10+ startup clients, conducting UX audits, user research, and rapid prototyping to shape product strategy, resolve usability issues, and drive up to a 25% increase in lead generation and conversion across multiple projects
Collaborated with stakeholders to enhance IFEL’s website using insights from Google Analytics to restructure information architecture and navigation to improve accessibility and clarity, reducing bounce rate by 10% and increasing user retention by 12%
Herralink
Web Designer
Redesigned the nonprofit’s public-facing website, streamlining the online registration process, refining visual hierarchy, and improving overall usability resulting in a 30% increase in volunteer sign-ups
Created high-fidelity prototypes in Figma and developed the live website in Framer, ensuring pixel-perfect implementation, accessibility compliance, and responsive performance across multiple breakpoints for desktop, tablet, and mobile devices
Revamped the organization’s visual identity to establish a more modern and cohesive brand presence, producing social media templates and campaign visuals that increased brand visibility and engagement
Texas A&M Engineering Research Development Services
Visual Designer
Developed visually compelling project proposals that effectively communicated research objectives and outcomes, contributing to a 15% increase in external funding for ongoing engineering initiatives
Maintained and updated style guide to ensure consistent branding across multiple departments, improving design alignment and reducing content revision time by 25% through clear documentation and standardized templates
Partnered with the marketing team to design high-impact digital and print collateral, including brochures, event graphics, and campaign assets that strengthened brand visibility throughout campus
Texas A&M Tangible Embodied Interaction Lab
Undergrad UX Research Assistant
Assisted in user research for a mixed-reality storytelling system for children, applying design thinking methods from ideation through prototyping to enhance engagement, usability, and narrative immersion
Facilitated workshops with researchers and developers, synthesizing insights into usable design strategies